Social media is rapidly influencing our everyday lives and businesses. It paves way for building a strong profile, networking and attracting customers. Platforms like Instagram, Twitter, Facebook, Tiktok, Snapchat etc. have helped brands and organizations reach out to potential clients and sell to them conveniently. However, these Web2 socials are controlled by a central authority among other flaws.
Currently, everything is evolving from Web2 to Web3, and even social media is not left out. We’ve experienced Web3 redefine gaming with Play2Earn, learning with Learn2Earn, and Fitness with Move2Earn. This time, it’s about taking social media to another level and the technology behind this innovation is the DESO blockchain. In this write-up, you’ll learn about the newly created DESO and how you can start earning from it.
What is DESO Protocol?
DESO is a social-media-designed network built on layer 1 blockchain. It makes use of on-chain open data to store users’ information. This means that you can sign up once and after that, your information and followers follow you on all your social media platforms.
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The protocol makes use of DESO coins as its native token and allows you to accumulate crypto every time you make a post and get a tip from your followers or other users. Besides this, they can also like, comment, share, tag or even quote your posts which can help you build your followers and attract future tips.
Who is DESO For?
DESO is for creatives who are skilled at writing, designing and creating any content that can capture the audience. It’s for anyone that understands the basic concepts of blockchain and can come up with online content that either makes people think, laugh, entertained or stay updated.
Why is DESO Different? Centralized vs Decentralized Social Media
Social media like Instagram, LinkedIn, and Twitter are owned and controlled by companies. They are centralized because the companies own the data stored on their platform and govern the content and user account that can remain there.
The problem with these centralized platforms is that they breach our privacy and privately monetize it. The companies use algorithms to track our online activities and generate revenue by selling these data to advertisers.
A Different Social Media
Decentralized social media is encrypted and stores your data on multiple computers called ‘nodes’. It guarantees your privacy and keeps your content intact across multiple platforms. For example, if you have an account on Instagram, you don’t need to create a separate account on Twitter because you can use the same wallet or login details to access it. So, it saves you the stress of posting your old content or trying to rebrand yourself on another platform. Apart from this, it allows you to have your earnings in a single place which means that the amount of crypto you earn accumulates on every social platform so, you don’t have to earn from scratch on the new socials you create.
Decentralized Social Platforms and Applications
Every day, a new application is developed on the DESO blockchain but here are some of the existing Post2Earn platforms:
Diamond: This is a decentralized platform with similar features to Twitter. You can post, tag, like, comment, and share content however, you can earn regardless of your follower count and monetize each post you create. Here are other features of Diamond:
i. It allows you to create your own creator’s coin and let people invest in your created social token. Besides, it helps you build a strong community as a creator and also supports your favourite creators. For example, you can buy Elon Musk’s creator coin and enjoy potential benefits. Creators can also see their top supporters through the amount of coins they bought and may decide to reward their top supporters.
ii. You can convert any post either written content or design to an NFT and auction it on the platform.
iii. It allows you to tip others if you find their post interesting.
Desofy: This is Diamond’s Application; it helps to access the platform easily. You can schedule your posts, create a poll, insert links, post GIFs and even share your post on Twitter. Your analytics are available on OpenProsper for you to track engagements and account growth.
Pearl: The app is recently launched and has similar features to Instagram. it allows users to create visual content and earn crypto.
Stori: This is a decentralized application that allows you to tell your story online with pictures and videos of your daily activities. It has similar features to Snapchat and earns you crypto every time you get a tip on your posts.
Huh: The platform allows you to learn, build and earn with the power of community. It has similar features to Reddit and Quora and lets you earn crypto by creating value in the community you actively participate. Other users can comment on your post, love it or decide to tip you with diamonds on every content you contribute.
Videso: This is a decentralized platform for creating video content. It has similar features to Youtube and lets you earn crypto from your content regardless of your subscriber count.
Zirkels: The decentralized social blog allows you to post content and monetize it at the same time. It has similar features to Medium and lets you get tips from readers whether they’re your subscribers or not.
Mousai: Whether you’re an audio content creator or a fan, this dApp lets you earn on the go. As a creator, your fans can support you by tipping and you can as well earn from other users for your playlists and many more.
As a music artist, you can easily convert your exclusive Livestream, album art, and online tickets into an NFT permitting your fans to purchase them easily. Even if you’re a podcaster, you can also monetize your fanbase through the creator’s coin and get a founder reward anytime your fan buys your token.
NFTz: This is the NFT marketplace for DESO where you can create and sell your digital collectables at a lower price. It also allows you to claim free NFTs with social features that connect you with your communities.
Nametrade: You can buy and sell domain names at a very cheap price.
Entre: This is a professional network with similar features to LinkedIn, however, it’s decentralized and allows you to earn crypto through the upvotes you get on your posts.
Benefits of DESO
Your data is secured, and your online activities are stored on the blockchain. It doesn’t give any control or access to your personal information and your data can’t be accessed without your permission.
Ownership Over Your Content
You’re fully in control of who sees your content and can access it across multiple platforms because it’s stored on the blockchain. So, your content follows you from one social media to another.
Monetize Your Content
DESO allows you to post and earn at the same time either through tipping, getting people to buy your creator’s coin or NFT. You can monetize your content irrespective of how many followers you have and the more you post interesting content, the higher your chances of earning.
The Future Of DESO
Since the initial launch of DESO in June 2021, it has experienced ups and downs in price fluctuations. Whether or not DESO will perform well in the future depends on the adoption of decentralized social media.
Partnerships and integration with other dApps will allow more users to get on DESO for example, the partnership with Metamask allows users to log in with their existing account and interact across multiple socials cross-chain. So, users can now access different socials without the DESO Seed which serves as the initial sign-up method. Investments are also significant for example, the $50 Octane fund that’s raised in 2021 helped to expand the ecosystem.
It’s also likely that we experience more innovation because DESO is open-source, and it allows developers to easily contribute to the blockchain. For example, Platforms like CreaTiers let users freelance and hire using their single DESO account. Depending on the demand for decentralized social media combined with the team’s tenacity and future investments, DESO could likely blossom.
Decentralized social media is a Web3 technology that redefines how we use social media through blockchain. It has a wide range of developing applications, is cheaper, secured and it’s no doubt that the future of this new technology would be quite exciting to watch.
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